01 · Roots
It started with a seatbelt campaign
At CMU-Q he founded Ahmeek («أحميك», "I will protect you"): silent flash mobs showing the cost of reckless driving, in schools, souqs and malls.
Continued inThe Perfume Factory · 2015–2018
Qatar’s first perfume factory
Registered in 2015. Opened in 2018. A journey from an idea to a place that makes.
2015: Registers The Perfume Factory. After the 2017 blockade disrupted supply chains, Qatar’s first perfume factory opens in Doha in 2018, supported by QDB’s Jahiz 1 programme.
“Our vision is to make Qatar an international perfume hub.”
02 · Two tracks
The manager and the manufacturer
A Qatari telecom company since June 2015. Five roles, from Developee to Senior Manager, including a QAR 300m+ public-safety infrastructure portfolio.
Continued in03 · Resilience
A perfume factory becomes a sanitiser factory
In under a month, the factory developed sanitisers and disinfectants, supplying 300+ restaurants and cafés and 150+ outlets.
Continued in01 · RootsCMU-Q · 2011–2015
It started with a seatbelt campaign
At CMU-Q he founded Ahmeek («أحميك», "I will protect you"): silent flash mobs showing the cost of reckless driving, in schools, souqs and malls.
40+ volunteers in a core team and network. 2013: CMU-Q Doha Community Engagement Program winner, then Vodafone Qatar World of Difference — one of three winners from 150 applicants, with a year of funding. 2014: Most Influencing Road Safety Campaign, Traffic Department, Ministry of Interior. 2014–15: Head of Initiatives, Qatar Volunteer Center
Continued in · 0202 · Two tracksDoha · 2015–2024
The manager and the manufacturer
May: Graduates from CMU-Q. June: Joins a Qatari telecom company. July: Registers The Perfume Factory. Also co-founds Shnaita.
A Qatari telecom company since June 2015. Five roles, from Developee to Senior Manager, including a QAR 300m+ public-safety infrastructure portfolio.
The Perfume Factory, registered July 2015. Qatar's first perfume manufacturer, making its own lines and products for 50+ other brands.
Career
Five roles in eleven years
2015DevelopeeLusail city-wide Wi-Fi
2016Business Development & Mega Projects AnalystMsheireb, Manateq and MOI; QAR 250m frame agreement with suppliers
2018Account Lead, Mega AccountsMOI Telecom account, QAR 200m+ potential
2019Senior Manager, Managed InfrastructureQAR 300m+ public-safety portfolio; 5G for MOI
2024Senior Manager, Cross Functional ProjectsB2B projects end to end, including Nojoom Business
Presented for a Qatari telecom company at the Rio 2016 Olympics, Mobile World Congress, Future Cities Summit, Milipol, Qitcom and Soccerex.
A real moment belongs here.
Original photograph awaited“University was my chance to discover what I am passionate about, and to challenge myself by implementing my ideas.”
Also: Senior Student Leadership Award, Carnegie Mellon (April 2015).
Shnaita
Recycling for handbags
Four CMU-Q students built a trusted place to resell unused designer handbags, bringing circular luxury to Qatar. Started on Instagram (@shnaita), then opened a store at Tawar Mall.
03 · FactoryDoha · 2015–2018
Building Qatar's first perfume factory
2015: Registers The Perfume Factory. After the 2017 blockade disrupted supply chains, Qatar’s first perfume factory opens in Doha in 2018, supported by QDB’s Jahiz 1 programme.
A real moment belongs here.
Original photograph awaitedFirst products · 2018–2019
Qatar in a bottle, at every price
The heritage collection sold out on day one at a Moscow exhibition. In 2019, Pure Essence brought Qatar’s first mass-market perfume to hypermarkets at QAR 35.
“Our vision is to make Qatar an international perfume hub.”
Recognition & associations
Learning, teaching, in good company
HEC Paris · McKinsey MALP · Bedaya Summer Camp · Ministry of Culture · Euronews · IMPART Summit · US-Qatar Business Council · Qatar Development Bank · Qatar Foundation · CMU-Q · Georgetown University in Qatar · VCUarts Qatar
Built with AI
Nine sites, built myself
All built on Lovable, with no developer.
04 · ResilienceDoha · 2020
A perfume factory becomes a sanitiser factory
In under a month, the factory developed sanitisers and disinfectants, supplying 300+ restaurants and cafés and 150+ outlets.
“I wanted to do something that would directly help those living in this country.”
05 · Latest dispatchesDoha · Bangkok · 2026
Latest dispatches
2026
Aroma Persona
Google Cloud Summit, QNCC · 22 September 2026: 1,200 custom blends and 850+ guest entries.
2026
Ulta Beauty Middle East
Listing talks remain in progress.
2026
Sealine · 400 m²
Experience stand application under review for the 2026–27 camping season.
2026
WASMI · وسمي
The first rain · أول المطر. An alcohol-free perfume line.
2026
Thalatha · ٣٣٣
Diffuser, candle and incense in one set · QAR 333.
2026
Mixing stations
Thai outlet malls, Monoprix Iconic, the factory and Gate Mall.
2026
From Bangkok
Thailand launch, with brand work led by Wyld Pepper Studio.
2026
Almarket
A community market planned for Qatar’s parks; the first weekly market is to be proven before scaling.
Magazine insert · Bangkok
Four months, led from a distance
July
Bangkok becomes his base; brand work starts with Wyld Pepper Studio.
August
New positioning "Qatar's home of fragrance creation"; 38,000 accounts reached organically in 30 days with no posts and no ad spend.
September
1,200 blends in one day at Google Cloud Summit (850+ guest entries); Amsterdam show.
October
Thailand launch; Ulta Beauty talks; Sealine application under review.
“Distance made me delegate, and the work still moved.”
New products · 2026
Three new objects
WASMI: alcohol-free perfume named for the first rain. Thalatha ٣٣٣: diffuser, candle and incense in one set. Hand-stitched sleeves made from recycled leather offcuts.
Mixing stations
Mix your own scent, anywhere
Mixing stations for Thai outlet malls, Monoprix Iconic, the factory and Gate Mall. The Sealine fragrance experience application remains under review.
06 · Press and video2013–2023
On the record
24 press clippings · 3 video features. Undated clippings follow the dated archive.
Qatar America Institute for Culture
Oct 2023
Qatari creatives in Washington DC
A delegation visit and a conversation with the US-Qatar Business Council.
Read the originalGeorgetown University in Qatar
Oct 2023
A signature scent
The Perfume Factory created GU-Q’s diffuser scent.
Read the originalEuronews
7 Aug 2023
Making Qatar fragrant
A filmed portrait of perfume-making in Qatar.
Read the originalQatar Living
c. 2021
Fancy Box, one year on
An anniversary and an exclusive deal with The Perfume Factory.
Read the originalCMU-Q · Qatar PR Network
Dec 2020
Alumni on National Day
A National Day alumni feature including the COVID-19 pivot.
Read the originalQatar Living
30 Aug 2020
The entrepreneur, on camera
An interview about Shnaita, The Perfume Factory and QDB support.
Read the originalQatar Foundation
Apr 2020
From perfume to sanitiser
The factory changed production in under a month.
Read the originalCMU-Q
Apr 2020
A business adapts
An alumnus redirected perfume production to fight COVID-19.
Read the originalThe Peninsula
30 Apr 2020
A rapid response
The sanitiser pivot reached Qatar’s communities.
Read the originalCMU-Q
14 Nov 2019
Reyada silver
Best Startup recognition for the perfume venture.
Read the originalBeautyMatter
27 Sep 2019
Backing local manufacturing
US trade coverage of Qatar Development Bank’s support.
Read the originalThe Peninsula
18 Sep 2019
A niche for Qatari perfume
A local manufacturer seeks a distinctive perfume market.
Read the originalQatar Foundation
1 Aug 2019
The scent of entrepreneurship
A teaser film on culturally relevant enterprise.
Read the originalQatar Tribune
1 Aug 2019
Culture becomes enterprise
A perspective on businesses rooted in local culture.
Read the originalTQ magazine
Mar / Apr 2018
A magazine profile
A profile of the entrepreneur’s journey.
Read the originalCMU-Q
17 Sep 2013
Ahmeek makes a difference
The road-safety campaign wins Vodafone World of Difference.
Read the originalOn Q magazine
Summer / Fall 2013
Ahmeek in print
A campus magazine feature on the road-safety campaign.
Read the originalMarhaba
2013
A student’s road-safety mission
Ahmeek brings a student-led campaign into public life.
Read the originalAl-Arab · العرب
2013
World of Difference
Arabic coverage of a CMU-Q student’s award.
Read the originalSociety magazine
May 2013
From the archive · p. 67
A magazine appearance from the Ahmeek years.
Read the originalGulf Times
4 May 2013
Three winners, one ambition
Three Qataris receive Vodafone’s World of Difference award.
Read the originalThe Peninsula
9 Apr 2013
A seatbelt campaign begins
A CMU-Q sophomore launches Ahmeek.
Read the originalT Qatar · CMU-Q
Undated
Recycling for handbags
Shnaita creates a Qatari platform for gently used designer bags.
Read the originalQatar Foundation
Undated
Alumni celebrate successes
QF alumni share their progress.
Read the original2011 → 20272011–2027
The momentum line
- 2011
Graduates from a local independent secondary school; joins Carnegie Mellon University in Qatar
- 2012
Founds Ahmeek, a road-safety campaign, at CMU-Q
- 2013
Wins Vodafone Qatar's World of Difference
- 2014
Traffic Department's Most Influencing Road Safety Campaign
- 2015
Graduates CMU-Q (May), joins a Qatari telecom company (June), registers The Perfume Factory (July), co-founds Shnaita
- 2016
Represents a Qatari telecom company at the Rio 2016 Olympics and Mobile World Congress
- 2018
Qatar's first perfume factory opens; Account Lead, Mega Accounts
- 2019
Pure Essence launches; Reyada Awards silver medal for Best Startup; Senior Manager at a Qatari telecom company
- 2020
Factory pivots to sanitiser in under a month; co-founds Fancy Box
- 2021–2022
HEC Paris Entrepreneurship Management; McKinsey MALP; Bedaya Summer Camp mentoring begins
- 2023
Euronews feature; speaks in Washington DC at the IMPART Summit
- 2024
Senior Manager, Cross Functional Projects at a Qatari telecom company
- 2026
1,200 blends in one day at Google Cloud Summit; Ulta Beauty talks; Thailand launch; WASMI and Thalatha ٣٣٣
- 2027
Chapter Two
07 · Chapter Two · From 20272027
Chapter One was about seeing. Chapter Two is about choosing.
Thalatha ٣٣٣, WASMI and mixing stations. A Manateq fragrance-hub plan, and Almarket’s first weekly market, proven before it scales.
A real moment belongs here.
Original photograph awaitedBuilt with AILovable
Published projects
The journey, in conversation
Ask about Mohammed’s journey
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